Japanese farmers are going viral for transforming large rice fields into vivid works of art.

Known as Tambo Art, these designs use different rice varieties to form giant images that appear as the plants grow. It has become a celebrated showcase of creativity and agricultural pride.

The tradition began in the early 1990s when Inakadate village searched for a way to revive its aging community.

After learning rice had grown there for 2,000 years, villagers planted different rice strains in precise patterns. Their first huge artwork in 1993 drew visitors and sparked interest.

Today, Tambo Art has evolved into a celebrated form of land art. Farmers work months in advance to map out designs, from folklore and historical figures to modern pop culture.

When the fields turn lush and colorful in summer, thousands travel to rural towns to see the images come alive.