Bruno Mars starred in a new promotional video for Don Quijote, a popular Japanese discount store, where he performs a catchy jingle celebrating the shopping experience.

Filmed at the “Mega Donki” branch in Shibuya, the ad features Mars singing “Donki iku yo” (“I’m Going to Donki”) and captures the fun and quirky spirit of the brand.

The video has quickly gone viral, receiving over 1.5 million likes and earning praise for Mars’s performance and the dynamic choreography.

Watch the ad in the Instagram Reel shared by Bruno Mars below.