Duolingo Goes Viral Opening a Convenience Store Where You Can Practice Japanese

Duolingo is going viral for bringing its quirky digital world into real life with the announcement of its first-ever pop-up store in Japan.

The temporary shop, called ‘DUOMART,’ will open in Shibuya from December 18 to 30, 2025, and is styled after a Japanese convenience store.

The konbini-inspired design shows Duolingo’s belief that learning should always feel close by. Like a convenience store open anytime, the app invites users to practice wherever they are.

The pop-up helps learners stay motivated during the busy holiday season and keep them on track daily.

Fans can expect exclusive merchandise featuring the iconic green owl, along with characters like Lily and Oscar.

The store will also include playful photo spots and small interactive elements, letting visitors experience Duolingo’s humor and bright personality beyond their phone screens.

To make the opening more fun, the exact location will be revealed through teaser clues placed around Shibuya.

Duolingo hopes the search will feel like part of the experience, blending a real-world scavenger hunt with the spirit of its gamified learning style.