Pop Mart Doubles Down on Labubu Mania With Plans For Global Theme Park

Pop Mart, the Chinese toy maker behind the viral Labubu doll, now has bigger dreams, a Disney-style theme park.

The company revealed it is exploring everything from animation to potential theme parks, aiming to turn Labubu’s massive fan following into a lasting global franchise.

Pop Mart’s executive director Si De said the company takes inspiration from Disney’s success with Mickey Mouse.

“We have learned from Disney for a long time. In fact, Disney’s great value lies in its ability to operate intellectual property over the long term, even up to 100 years,” he said.

Designed in 2015 by Hong Kong illustrator Kasing Lung, the Labubu character accounts for nearly 35% of Pop Mart’s revenue in 2025.

Its viral appeal also triggered a nearly 200% jump in Pop Mart’s shares this year, briefly making the company more valuable than Hasbro, Mattel, and Sanrio combined.

Pop Mart also plans to expand Labubu through content collaborations and merchandise. The goal is to build original IP with the potential to last generations.

Overall, the company hopes to double down on Labubu, expanding its storylines, deepening collaborations, and elevating it into a cultural icon.