Food
Jollibee Is Set to Expand Its Taiwanese Bubble Tea Brand ‘Milksha’ to the U.S. Market
Jollibee Foods Corp. (JFC) is introducing its premium milk tea brand, Milksha, to the United States to tap into the growing demand for specialty beverages.
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Jollibee Foods Corp. (JFC) is introducing its premium milk tea brand, Milksha, to the United States to tap into the growing demand for specialty beverages.
JFC has signed a licensing agreement through its subsidiaries, Milkshop Japan Inc. and MKSA LLC, to open Milksha stores in California, New York, and Texas.
The food conglomerate also plans to expand Milksha’s presence through franchising opportunities in additional states to increase its share in the specialty beverage market.